Stocks Investing Guide

Dow Jones History: The Dow, Then and Now

Charles Bergstresser, Edward Jones (now the name of a private investment firm) and Charles Dow founded Dow Jones & Company in 1882, publishing an index of averages of growth stocks in the "Customer's Afternoon Letter". At the end of the 1800s, conquering the vast spaces between New York and California was the nation's challenge, and transportation was the growth industry, so the Dow Jones Index covered railroads, shipping and communications stocks. In 1896, Dow Jones & Co. added industrial stocks to the average, and split their indices into Transportation and Industrial, and renaming the whole
the Dow Jones industrial Average (DJIA). While the original corporations that made up the DJIA included industries like lead, steel and automobiles, you'll now find companies in entertainment, energy and computers on the list.

If you've watched stock prices for any amount of time, you've noticed that they may move up or down a penny or two at a time, and it's hard to get an overall picture of the market's history when you're looking at the bobbing and weaving of individual stocks. The idea behind the DJIA was that there would be a single number that would define how well the market was doing in sort of one fell swoop. And it was simple, when there were eleven companies in the DJIA list: they added up the stock prices and divided by 11, winding up with an average stock price for the whole group.

The "Customer's Afternoon Letter" evolved into what is now The Wall Street Journal, and the DJIA has been reported as the big news there ever since. The 30 large-cap corporations that the index is based on are chosen and sometimes swapped for better ones by the editors of The Wall Street Journal, so that the DJIA changes with the times and acts as an indicator of the near future for stock analysts. Because the original calculations didn't take into account potential components like dividend yield and stock splits, the traditional averaging method has changed in favor of something more complicated, and hopefully a little closer to what's actually going on in today's trickier markets. It's called the Dow Divisor, and as of this writing, it stands current at 0.14418073. Based on the price of individual stocks, (it's called a "price-weighted method, as opposed to a "market capitalization weight), it gives the American public a single number that describes whether the market had a good day or a bad one.

The Dow is calculated by adding the stock prices of all 30 companies and dividing by the divisor, which is continuously recalculated based on the activities of the various stocks in the DJIA. When stocks split, their value splits as well, so that if the Dow still used its original averaging, the apparent value of companies as well as the overall average would appear to diminish when in fact, it has increased. The modern calculations take into account this eventuality, so that the DJIA stays close to reality and remains a stable indicator of the leading corporations that make up a large part of the stock market. When it comes to the markets, sustainability is a vital factor in whether an index can be trusted, and the Dow has proven itself again and again.

If you're interested in such things, you can take a look at the weight carried by a change in any stock within the Dow by dividing its change in price (up or down) by the current Dow Divisor. If, for example, Disney stock moves up by $3, you can ascertain that Disney's change in share price is responsible for nearly 21 points in that day's Dow Jones Industrial Average (3/0.14418073= 20.8). (There is probably a stock market analyst somewhere who uses this somewhat esoteric system to rate the Dow companies in terms of impact, but if so, it's beyond the ken of this particular article. But, it's nice to know how things work, and the information may prove useful to someone, somewhere).

When a particular stock hits an all time high as Starbucks recently did, the index tracking that stock will see a change in its overall value as well. Depending on the size and overall value of the company, the rise in the index will be larger or smaller than average. So when a huge corporation makes a huge jump in price, the index will react more strongly than when a smaller (in capitalization) company makes a big leap. Sustainability is always an issue when stock prices jump: usually, the bigger the change, the bigger the eventual adjustment downward. So, the index reports a company's stock has hit a record high, you may make a mental note to keep an eye on it, but you wouldn't want to buy, because such a meteoric rise will nearly always be followed by descent.

One criticism of the DJIA is that it gives equal weight to the rise or fall of a share price per dollar and share rather than taking into account the original share price and the meaningfulness of the associated price change for that stock. That is to say that a $1 change in a $10 stock is a more important change than a $1 change in an $80 stock. But the criticism, while a partial definition of the way the Dow works, isn't a particularly strong one because the Dow does what it's supposed to do; provides a snapshot in a single number of the overall price health and stability of the selected corporations in the index.

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